Kris Kolls goes hard in her debut single “Feel It”. The bass hit you from the get-go and there was something eerie about the raw sound of the audio — like it was her channeling an old message into the mike than a whole song carefully edited to musical layers and loops. The lyrics ride the high chord as well and build upon the prelude of this teaser which lays down the tone. She starts off with barely controlled vocals in a soft-spoken timbre against the choir and crescendos in a riot of words and emotions upon feeling it. The beauty in the composition lies in the fact that it does not do too much with the drama. There is honesty in its themes of letting go, acceptance and emancipation from pre-conceived ideas. And that is what is the vibe.
The song doesn’t confine itself to one genre. It is a mix of alternative pop and experimental R&B infused with a good dollop of just Kris. The beats and the skips take you on a ride so much so that one moment you’re watching a melancholic picture of her in a black and white montage and then another, a full-fledged riot in your ears. She is talking of the highs and lows, the ups and downs, the avoidance of intensity for acceptance and frustration on one hand and on the other. And you can hear the sincerity in the lyrics while it is also reflected in the sound clips, the flow and ebb of the rhythm and the arrangement of the song in a spontaneous yet cohesive manner. Her writing is raw and you know the words are her own.
“Feel It” comes on like a dare in this soft music space where one requires a certain degree of bravado to just take up space and insist on a unique point of view. The genre of R&B music is typically one where women dominate and with good reason, as it takes a certain sass to walk in that space. Kris has this vibe of a person who knows her stuff and just doesn’t give two hoots if anyone’s listening. Her song release comes as a mission statement of a fierce woman ready to take on the industry. “Feel It” is not just an R&B song. It is a FEEL IT song.
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