“Sometimes the boldest thing you can do is to simply show them that they have no place in your world.”
Deja Renee turns unwanted attention into an infectious pop-R&B statement with ‘Obsession’ . Following on from ‘Close” and “Falling (Lose My Mind)’ she continues to hone her sound with this slick, polished production featuring a heavy bassline, trap hi-hats, some dark textures and absolutely infectious melodic hooks. From the off it’s a very contemporary pop record, very slick, very catchy and very commercial. What makes it so good is the sheer confidence with which she approaches it. It’s the kind of song where you’re dealing with someone who just completely ignores your boundaries and thinks that being nice to you is the same as being interested in you. She doesn’t go in with the heartbreak and the frustration of it all. She goes in with a cheeky attitude and a real sense of self-assurance and turns that very uncomfortable situation into a fun, entertaining song.
“Obsession” is all about the frustration of someone just refusing to get the hint. It’s all about the constant messages, the comments on social media, the unannounced visits etc. It’s a very familiar story of unwanted attention and misinterpreted intentions. Deja makes it very clear that being friendly doesn’t mean you’re interested and that people need to understand that distinction. That’s what gives the song its character, the interplay between the cheeky sarcasm and the real independence. Her vocal performance is perfectly pitched to the production, the melodies are very much in the mainstream but the attitude is there. The bass is very heavy and the track is built on a trap beat with a rather dark production. It’s a track that could easily sit in a pop playlist or on a drive at night and the catchiness of the hooks makes the message stick.
Classical voice and jazz trained, Deja Renee has developed into a very much a contemporary pop/r&b act. Her debut single “Look At Me Now” came out in 2021 and she’s been steadily building her catalogue since then with “Jealous” (which hit #36 on the UK iTunes chart in 2023), the 2024 EP *Starting Over* and the 2025 single “Take Me Home Tonight “. She’s drawing from the likes of Ariana Grande, Doja Cat and Tori Kelly to craft a sound that’s very much vocal driven with a modern commercial sheen. “Obsession” is another confident step in that progression and is a very much a case of an artist who is really beginning to own her sound and her direction. It’s a fun, unapologetic, very much of the moment pop/r&b track that takes a fairly common frustration and turns it into an entertaining single. The message is very clear: being obsessed with someone is not the same as being in love with them.
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